Modeled scenario
Commercial real estate brokerage: a Savings Map in practice.
A commercial real estate brokerage inherited overlapping CRM, listing, and market-intelligence tools after two office acquisitions. The example shows why consolidation must be tested against users, data, and contract timing.
Modeled 2026-09-06160 brokers and staff
scenario profile
$700K annual software spend
modeled baseline
$124.6K combined opportunity
scenario estimate
All figures are hypothetical and do not represent past performance.
Savings Map
The decision matters as much as the dollar.
Vendor / capabilityBaselineDecisionYear 1 netRisk
Primary CRM$220KKeep
Required client and pipeline record$0High
Required client and pipeline record$0High
Duplicate CRM environment$96KCut
Retire after data and workflow review$52KMedium
Retire after data and workflow review$52KMedium
Listing tools$142KRenegotiate
Consolidate seats and improve renewal terms$34KMedium
Consolidate seats and improve renewal terms$34KMedium
Market intelligence$78KReplace candidate
Pilot alternative after data/export review$38.6K netLow / pilot
Pilot alternative after data/export review$38.6K netLow / pilot
Productivity suite$164KKeep
Existing capability meets requirement$0High
Existing capability meets requirement$0High
Commercial real estate takeaway
Acquisition cleanup starts with records and timing.
- Acquisitions can create duplicate CRM environments; review data and workflows before retiring one.
- The primary CRM and productivity suite stay because client, pipeline, and team records remain essential.
- Listing tools may be a Renegotiate opportunity when seats and renewal terms are consolidated.
- A market-intelligence replacement needs data export review and a pilot before switching.